Nancy Munro, CEO of KnowledgeShift, interviews Deborah Knupp, founder of Akina, a professional services and consulting firm who provides services around helping organizations to develop their value proposition to their customers. A large majority of Akina's customers are law firms, who have been forced to re-think the methods in which the acquire new business.
Debra has great advice about how to ensure you have enough fiscal padding to start your business as well as how to quickly establish your value proposition to your potential customers.
To learn more about Akina, visit their web site http://www.akina.biz/
